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Scaling B2B Tech from Foundation to Exit

International Marketing Leader specialising in maturing marketing engines to drive real business outcomes.

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A Revenue Architect

I don’t just "do marketing", I build global demand generation frameworks that function as predictable revenue engines.
 
With over 15 years of experience across EMEA and APAC, I bridge the gap between brand positioning and complex sales cycles to deliver measurable growth for scaling tech brands.
 
 

Making Marketing Count. Across the Business.

Strategy

Market-first approach. Revenue-focused. Measurable outcomes delivered. 

Structure

Expert in designing pipeline architectures and revenue attribution models that deliver 10x+ ROI and 20% marketing-influenced revenue.

Scale

Specialist in hyper-growth environments, driving 30% YoY revenue growth and 200% YoY GTM execution.

Areas of Expertise

Positioning and Messaging

Setting your brand up to appeal to your best audiences

Demand Gen Expertise

Bringing your product to life through exciting and informative campaigns that accelerate pipeline

Strategic Planning and Budget Governance

Market-oriented, data-driven focus on where you win, and what you need to achieve it

Cross-Functional Alignment

Aligning marketing plans and diverse teams to measurable business goals

Operational Excellence

Optimising your tech stack and leveraging AI to deliver value in the right places

Measurement and Attribution

Speaking the CFO's language to show real marketing value

Kind words from great people

Some Career Highlights

  • 'Captify at Cannes'

    'Captify at Cannes'

    10% of global pipeline, YOY

  • RampUp London 2019

    'RampUp' London

    650 attendees, doubled YOY

  • LRNYSE

    Scaling businesses

    Two exits, one IPO

  • Escalla

    'Escalla' brand

    New brand creation and launch

Proven Value Creator

4x
improvement in share of voice
40%
opportunity conversion rate
20x
ROI on large scale campaigns

Ready to power your pipeline?

Let's talk!